10 Best DIY SEO Software: Explode Your Small Business in 2024

Worried about the future of your small business in a rapidly changing digital landscape?

Or how about having budget constraints to hire a professional SEO team?

Here's the good news, you can stay up to date with the latest digital trends and save a bundle of money with the help of DIY SEO software, without hiring SEO experts.

In this blog post, i'll cover the 10 best DIY SEO software that will propel your small business forward and give you a competitive advantage in 2024.

There are tools on this list that I've used and tested for myself, so you'll be getting an inside perspective from my personal experiences.

I'll also provide a FAQ section that answers some common questions about DIY SEO software.

Disclosure: If you purchase through my links on this website, I may receive a commission, which helps support my website at no additional cost to you.

What are DIY SEO Software Tools?

DIY SEO tools, or do-it-yourself search engine optimization tools, are software solutions that help you manage SEO processes on your own without the need to hire a professional to do the job for you.

These tools can help you with researching keywords, website analysis, reports, position tracking, content strategy, and technical aspects that are essential for your business to get online visibility.

How to choose the best DIY SEO Tools

There are factors that you want to consider when choosing the best DIY SEO software tools for your business.

Each tool has its own benefits and features, but you want to choose the one that fits best with your business needs.

Determine SEO Goals

Knowing what you want to achieve through your SEO efforts can help you get more clarity on options and choose the tools that best fit your needs.

Research Options

Look into the different types of DIY SEO tools available on the market and keep note of what they offer.

Evaluate Features

Check out each feature that these tools have and make sure that they are aligned with your SEO goals. Consider how they will benefit your business.

Read Reviews

See what other users are saying about these tools. This will help you understand the pros and cons. Make sure that the ratings are satisfactory.

Consider Budget

Figure out how much money you're willing to spend. There are paid tools with advanced features and also free options that you can work with depending on your specific needs.

Test Out Tools

Try out different tools to get a sense of which ones may be better for you. Most have a free version or trial period that you can test out before upgrading.

What are the best DIY SEO Software Tools?

1. Semrush

Best Overall

DIY SEO software

Semrush is an SEO software tool that empowers you to take control of your website’s search engine visibility.

It has an all-in-one set of SEO tools that allow you to develop a comprehensive SEO strategy and execute it efficiently.

It gives you the power to monitor search rankings, implement effective keyword research, optimize web content, track competitors, uncover link-building opportunities, PPC keywords, and social media management.



DIY SEO software

Semrush offers the following plans:

You have a 7-day free trial with the Pro and Guru plan. You'll get a full refund if you decide to cancel within the first 7 days.

You can also use the platform's free tools but with a limited amount of features including one project to manage, 10 keywords to track, and 10 analytics reports per day.


If you're looking for a DIY SEO tool that includes a full set of features, then Semrush is a tool that can certainly do the job to help your SEO efforts.

It has been regarded as one of the best overall SEO tools, and with good reason.

What's also great about Semrush is that you can try it out risk-free simply by creating a free account.

Try Semrush Now

2. BrightLocal

Best for Local SEO

DIY SEO software

When it comes to local search engine optimization, you can be sure that BrightLocal has all the SEO tools that you need to dominate the search engines within your respective location.

With BrightLocal, you can maintain your local Citations, and Google Business Profile to catapult your position in Google search results.

It also offers a powerful local rank-tracking tool that makes it easy to identify where your business stands in the search grid positioning in comparison to your competitors. 



DIY SEO software

BrightLocal offers the following plans:

All-In-One Services

Other Services

There's a 14-day free trial available with no credit card needed.


BrightLocal serves as an amazing local DIY SEO tool for any small to medium-sized business that's looking to elevate its local organic search traffic.

It has all of the necessary components to help you take care of your local SEO tasks including building citations, reputation management, local rankings, and more so you can maintain a healthy budget and save a significant amount of time.

Try BrightLocal Now

3. Google Search Console

Best Free DIY SEO Tool

DIY SEO software

Google Search Console (GSC) stands out as one of the best free DIY SEO tools, making it many people's favorite SEO tool - Including mine.

It's a handy tool, especially if you're looking to track your sites' performance and gain valuable SEO insights.

With Google Search Console you can monitor your website’s health through on-page, off-page, technical elements, and more – all with understandable, comprehensive reports that make optimizing your site simple.

You can also integrate it with Google Analytics so you get an even deeper understanding of how users interact with your site.



GSC is a free service. All you have to do is verify ownership of your site to get started.


GSC is one of the most popular free DIY SEO tools available that lets you analyze your website's performance and diagnose any errors.

You can also use it to monitor how often your web pages appear in Google search results.

I've been able to do things like request indexing for new blog posts, fix page indexing issues, see my website clicks for different URL's, or look at the top queries that my pages show up for in Google.

In my honest opinion, it should be a must-have tool for your business. You can get an immense amount of value for free.

Try Google Search Console Now

4. Ahrefs

Best for Link Building

DIY SEO software

Ahrefs is a software company that started as just a backlink tool and has now grown to be one of the most popular sets of SEO software tools for marketers.

This is also one of my favorite SEO tools to use - especially for link-building and guest blogging opportunities.

It has many different features including keyword research tools, site auditing, rank tracking, content exploration, and more.

But when it comes to the world of link-building, that's where Ahrefs really stands out.

This is because Ahrefs consistently crawls the web and stores updated data and backlinks into their index.



DIY SEO software

These are the following pricing plans for Ahrefs:

You can sign up for the Ahrefs Webmaster Tools for free but have limited access to certain features.


Ahrefs is a very robust DIY SEO software tool that has contributed to the success of many of its users worldwide.

It has everything you need to develop a successful SEO campaign including an effective keyword tool, site exploration, content analysis, and a powerful link-building system that will help boost your site's domain authority.

Try Ahrefs Now

5. Surfer SEO

Best for Content Optimization

DIY SEO software

Surfer SEO is an excellent tool for optimizing or updating your content and it gives you the competitive edge that you need to go up against the top-ranking pages in the search results.

It's made to give you the best SEO guidelines for creating blog posts and finding suggested topic clusters quickly.

You can also audit your site and analyze keywords to find ranking correlations in the SERPs (search engine results pages).



DIY SEO software

Surfer SEO offers the following pricing and plans:

Paying annually will save you 17% off.


This tool will help you craft SEO-friendly content and optimize various on-page factors to help you rank in the search engines.

It also reveals valuable insights on competing pages in the SERPs so you can make the necessary adjustments that you need for a better SEO strategy.

I use this tool to help me generate high-quality blog posts with user intent for a better chance of ranking.

Plus, its Grow Flow tool will give you suggested actionable steps to take consistently, so you won't feel stuck.

Try Surfer SEO Now

6. Nightwatch

Best for Keyword Rank Tracking

DIY SEO software

Nightwatch is an SEO software tool that has robust rank tracking, reporting, and site auditing.

It tracks rankings across various search engines like Google, Bing, and Yahoo and it also tracks changes in search engine algorithms.

Nightwatch has a keyword discovery tool that allows you to find keyword opportunities and segment them to create a better strategy.

You can also get customized reporting on KPIs from multiple locations.



DIY SEO software

Nightwatch pricing varies depending on how many keywords you chose a month.

For 250 keywords, it starts at $39/month. They also have a custom enterprise plan depending on your marketing needs.

They offer a 14-day free trial.


This tool can serve as a powerful DIY SEO software tool for your business, especially when it comes to keyword rank tracking.

Unlike other tools, It can pull relatively accurate data from any Google data center worldwide.

You'll get daily position rankings across multiple locations from competitors as well as algorithm updates, auditing, and automated reporting that simplifies your marketing process.

Try Nightwatch Now

7. Screaming Frog

Best for Website Crawling

DIY SEO software

Screaming Frog is a technical SEO tool that crawls websites to quickly identify any structural or performance issues so you can analyze and audit your SEO effectively.

I learned about this tool during my time with an SEO agency in Colorado.

They had me use this tool to help identify issues for some of their biggest clients and I must say, it gives a very detailed and comprehensive analysis and report.

The Screaming Frog SEO Spider's comprehensive crawl data looks at page titles, meta descriptions, and more to assist you in fine-tuning website structure and optimizing on-page performance.

This tool extracts data from your pages and gives you a detailed report so you can optimize for a better user experience and higher search rankings.



DIY SEO software

Screaming frog offers the following pricing and plans:


Screaming Frog is an invaluable technical SEO tool that will crawl your business website and collect metadata quickly and efficiently.

This makes it a powerful ally in SEO campaigns to pin down and fix issues that may exist on your website.

Its easy-to-use interface makes it the perfect crawler for those who are new to SEO, but its deep analytics gives experienced users access to more detailed info.

Try Screaming Frog Now

8. SE Ranking

Best Affordable SEO Tool

DIY SEO software

SE Ranking is an affordable DIY SEO software that's easy to use and comes with a complete set of tools to help improve your search rankings.

It comes with a keyword research tool, competitor analysis, content marketing tools, website auditing, and more.

SE Ranking provides solutions for entrepreneurs, agencies, and businesses of any size and is a great alternative to Ahrefs or Semrush.



DIY SEO software

SE Ranking offers 3 different pricing options. For each option, you can adjust the number of keywords you need based on your budget.

You can save 20% with the annual subscription. There is also a 14-day free trial.


The bottom line is that SE ranking is one of the most affordable all-in-one DIY SEO tools allowing you to gain insights into the performance of your business online and make improvements

This platform makes it simple for you to understand where your website stands in search engine results and how it compares to competitors. 

From generating keyword rankings to offering understanding into backlink analysis, SE ranking has long been recognized as one of the easiest ways for DIYers and small businesses alike to begin their SEO journey without the hefty price tag.

Try SE Ranking Now

9. Answer the Public

Best for Keyword Ideas

DIY SEO software

Answer the Public is a keyword research tool that provides helpful insights to better understand your target audiences. This is one of the tools that I use and stand by.

It collects and analyzes search engine queries from people and gives you relevant content based on the keyword or phrase that you type in its search bar.

It then breaks down the questions into different categories, such as related searches, prepositions, and more.



DIY SEO software

Answer the Public has both paid and free versions:

The free version offers up to 3 daily searches that you can try out and get lots of content ideas.


Answer the public is by far one of the best free keyword research tools that you can use to get great content ideas for your business.

It gives a comprehensive overview of what people are already searching for and allows you to quickly identify what questions they have.

The paid version has added features that allow you to compare data over time and uncover market trends.

Check out my other blog post to learn how to use Answer the Public effectively to generate traffic.

Try Answer the Public Now

10. Jasper AI

Best for Copywriting

DIY SEO software

Jasper AI is an artificial intelligence copywriting assistant that helps you quickly pump out SEO-friendly content for blog articles, websites, emails, and much more.

I use this tool myself and it's helped me to alleviate writer's block just about every time.

Many ready-to-use custom templates can help you come up with email subject headlines, product descriptions, blog outlines, and even photo post captions for social media.

You can also integrate Jasper with Surfer SEO to maximize your blog content and rank higher.



DIY SEO software

Jasper AI offers the following pricing and plans:


Jasper AI is a copywriting tool that provides many DIY SEO solutions and makes crafting content a lot easier and faster for your business.

Whether it's trying to come up with a description for your product or service, crafting a sales page, sending out emails, or writing a blog post, you can leverage its functionalities for greater efficiency.

This tool can serve as a great solution, especially when you're busy running your business and trying to juggle many tasks.

Try Jasper AI Now

Frequently Asked Questions.

Can I do SEO by Myself?

You can definitely do SEO on your own without hiring a professional. Start by learning the basics first and then put them into practice.

It'll take some time and effort, but using SEO tools can help make your process easier. Check out my other blog post to learn more about SEO.

Can I do SEO for free?

Yes, you can. There are free tools available that can help you with things like keyword research, site audits, analytics, tracking, and more.

You can use tools like Answer the Public for keyword research and content ideas or Google Search Console to measure your site's performance for better search visibility.

But keep in mind that most free tools will have limited features.

Why are SEO tools important?

SEO tools can be critical to the success of your online visibility because they help optimize your website for search engines so that your potential customers can find you.

These tools can track keyword performance, boost global or local rankings, diagnose technical problems, and improve your content.

Not only will you attract more customers but you'll also stay ahead of the competition in an ever-changing digital landscape.

Which are the best free SEO tools?

Here is a list of some of the best free SEO tools:

Google Search Console - Monitor and manage website performance, user experience, page indexing, core web vitals, and URL Inspections.

Ubersuggest - Get keyword insights on search volume, competition data, cost per click, as well as keyword ideas.

Answer the Public - Get raw data from search engine queries and create content that answers people's questions.

Google Analytics - Track website visitors and get behavioral insights.

Google Trends - Spot the latest trends worldwide with real-time data on popular searches.

Screaming Frog - a great tool for quickly finding out if any page issues exist on your site through its crawler feature.

Google Page Speed Insights - It checks how quickly your pages are loading and offers optimization tips for a better user experience.

Yoast SEO - A WordPress plugin that helps you optimize your content for search engines.

Final thoughts.

I've covered the 10 Best DIY SEO software tools, free and paid, to help you dominate the search engines in 2024.

Whether it's for local rankings, content creation, or technical SEO, there's something on this list that can help your business generate more revenue.

All the tools above are industry-standard tools that have been proven to help businesses of all sizes reach their desired SEO goals.

Also, as your business grows, you may want to consider upgrading to more advanced features to maximize and further scale your SEO traffic.

And if you have any questions about any of the tools mentioned in this post, feel free to leave a comment down below.

Hope this helps. Thanks for reading!